Your sales page is the first impression potential customers have of you, and in the world of online selling, first impressions matter. A cluttered, confusing, or poorly designed page can cost you conversions, while a sleek, optimized layout can get you sales effortlessly.
That’s where ThriveCart comes in. With its powerful features, you can create high-converting sales pages, but knowing how to design them effectively is the key.
In this short guide, you’ll discover 7 tips to quickly craft a sales page that not only looks great but also gets results. Whether you’re selling digital products, memberships, or services, these strategies will help you maximize conversions, save time, and create a seamless buying experience for your customers.
Keep reading and discover how to quickly create ThriveCart sales pages that work for you instead of against you!
Tip #1: Duplicate What’s Already Working
Do you already have a great sales page in ThriveCart? Don’t reinvent the wheel. Just duplicate the layout and keep your branding, fonts, and colors consistent across offers. Then, swap out the content—product details, images, pricing—and you’re good to go! It’s a quick way to stay polished and professional without starting from scratch.
Tip #2: Preserve Your Formatting Like a Pro
Have you ever crafted the perfect sales copy—bold headlines, bullet points, clean spacing—only to paste it into ThriveCart and watch it turn into a giant block of text? Frustrating, right? But don’t worry—there’s a way to preserve your formatting.
I used to paste my formatted text into a new blog post in Blogger and then click on “HTML View” and copying and pasting the code into the ThriveCart text box, but that took a few too many steps for my taste. So I built a quicker solution using Canva’s coding app!
Just go to this free tool, paste your styled text into the left column, click “Convert to HTML,” and copy the code into your ThriveCart text box. Your formatting—bullet points, bold text, spacing should still be intact.
Tip #3: Use Contrast to Guide and Improve Readability
When everything blends together, nothing stands out. But when you use contrasting colors, like a bold orange button on a navy background, you instantly draw the eye to your call-to-action. That’s the power of contrast: it creates visual tension that demands attention.
But contrast isn’t just about making things “pop”—it’s a strategic way to direct attention, improve readability and helps your sales page feel clean and professional.
Here’s how to use it effectively:
- Color Contrast for Readability: Use dark text on a light background(or vice versa) to make sure your message is easy to read. Avoid low-contrast combos like light gray on white. They may look sleek but can frustrate readers.
- Size Contrast for Visual Hierarchy: Make your headlines larger and bolderthan your body text. This creates a clear structure and helps visitors scan your page quickly.
- Spacing Contrast for Focus: Use white spaceto separate sections and avoid visual clutter. A well-spaced layout feels more inviting and helps key elements stand out.
- 4. CTA Contrast for Conversions: Make your call-to-action buttons stand outwith a bold, contrasting color. If your page is mostly blue, try a bright orange or green button to draw the eye.
When everything looks the same, nothing stands out. But when you use contrast wisely, your most important content becomes impossible to miss.
Tip #4: Choose the Right Fonts
Fonts do more than display words—they set the tone, shape your brand’s personality, and influence how visitors experience your sales page. The right font choices can make your message feel polished, trustworthy, and easy to digest. The wrong ones? Confusing, amateur, or even unreadable.
Here’s how to choose fonts that work for you:
- Prioritize Readability: Your font should be easy to read on all devices. Stick with clean, modern typefaces like Open Sans, Lato, or Robotofor body text. Avoid overly decorative or script fonts for long paragraphs—they’re better suited for short headlines or accents.
- Use Font Pairing Wisely: Pair a bold, attention-grabbing font for headlines with a simple, legible font for body copy. A classic combo: Playfair Display(serif) for headings and Montserrat(sans-serif) for text. Keep it to two fonts max to maintain visual harmony.
- Match the Mood of Your Brand: Fonts carry emotion. A sleek sans-serif feels modern and minimal, while a serif font can feel classic or authoritative. Choose fonts that reflect your brand’s tone—whether it’s playful, professional, bold, or elegant.
- Be Consistent: Use the same fonts across your entire sales page (and ideally across your brand). This builds trust and makes your design feel cohesive.
- Mind the Size and Spacing: Use larger font sizes for headlines and keep body text smaller. Add enough line spacing (1.4–1.6x the font size) to make reading easier.
Tip #5: Use Catchy Headlines to Grab Attention
Your headline is the first thing your visitor sees—and often the deciding factor in whether they’ll keep reading or click away. A strong headline doesn’t just introduce your offer—it pulls people in, sparks curiosity, and sets the tone for the rest of your sales page.
Here’s how to make your headline work hard for you:
- Lead with a Benefit: Focus on what your audience wants most. Instead of saying “Our New Course is Here,”try “Launch Your Course in 7 Days or Less.”
- Use Power Words: Words like “Instant,” “Proven,” “Secrets,” “Boost,”and “Effortless”trigger emotion and action. They make your headline feel urgent and valuable.
- Ask a Question: Engaging questions like “Tired of Sales Pages That Don’t Convert?”make readers pause and reflect, which is exactly what you want.
- Keep It Clear, Not Clever: Clarity beats cleverness every time. If your headline confuses people, they won’t stick around to figure it out.
- Test Different Formulas:
Try variations like:
- “How to [Achieve Result] Without [Pain Point]”
- “The Secret to [Desirable Outcome]”
- “10 Ways to [Benefit] Starting Today”
Your headline’s job is simple: get them to keep reading. If you can do that, you’re already ahead of the game.
Tip #6: Build Trust with Social Proof
When it comes to selling online, trust is everything and nothing builds trust faster than social proof. Whether it’s a glowing testimonial, a five-star review, or a shout-out from a happy customer, showcasing real experiences helps potential buyers feel confident in their decision.
Why It Works
People are wired to follow the crowd. If others are raving about your product, new visitors are more likely to believe it’s worth their time and money. In fact, testimonials can boost sales page conversions by up to 34%.
Ways to Add Social Proof to Your Sales Page
- Customer Testimonials: Add short, specific quotes from real users. Bonus points for including names, photos, or business names for authenticity.
- Star Ratings & Reviews: If you’ve collected reviews on platforms like Trustpilot or Facebook, embed them directly on your page.
- Screenshots of Praise: Share screenshots of positive feedback from emails, DMs, or social media.
- Logos or Numbers: Show how many customers you’ve served or display recognizable client logos(with their permission).
- Video Testimonials: A short video from a happy customer can be incredibly persuasive.
Where to Place It
- Near your call-to-action to reinforce confidence
- Below your product description to validate claims
- In a dedicated testimonial section for maximum impact
Social proof isn’t just a nice-to-have—it’s a conversion catalyst. Let your happy customers do the talking, and watch your sales page do the selling.
Tip #7: Keep It Mobile-Friendly
More than half of your visitors are likely viewing your sales page on a phone or tablet. If your design doesn’t adapt, you could be losing conversions without even realizing it.
Why It Matters:
- Mobile users expect fast, clean, and easy-to-navigate pages.
- A cluttered or unresponsive layout can cause frustration and drop-offs.
Quick Wins for Mobile Optimization:
- Use a single-column layoutfor better flow on small screens (done automatically in ThriveCart).
- Make buttons large and tappable—no one likes pinching and zooming.
- Keep headlines short and punchy so they don’t wrap awkwardly.
- Test your page on multiple devices to catch formatting quirks.
The good news is that ThriveCart optimizes for mobile automatically. Your main job is to make sure none of the elements are overlapping and that the important items are near the top while the “not-so-important” items can stay below the fold.
Additional Tips
Don’t forget about the thank-you page. It’s where customers are taken after their purchase. They receive confirmation and access to what they’ve just bought. Take a look and make sure to get rid of any extra Thrivecart blocks that aren’t needed. Check to make sure that the fulfillment links are correct and that the fonts and brand colors match the sales page.
Do like this article? Sign up to get it as a downloadable PDF. It’s usually $7, but go through this link to get it free: 7 Tips for ThriveCart Salespage
About the Author
I’m Lorene Troyer, a graphic designer with a passion for turning ideas into beautiful, sellable products. As a design and tech partner, I help business owners, coaches and leaders create digital products and set them up in ThriveCart. By the way, if you’re looking for a powerful way to sell your offers online, ThriveCart is easily one of the smartest investments I’ve made. Get the details here: ThriveCart