Want to fast track your content creation to a whole new level? Want to have more ideas than you have time to create? Want to save money on content creation? There has never been anything better for doing that than private label rights content (PLR). PLR is content that you purchase (along with other people) and can use it as your own depending upon the rules of the PLR company you buy from.
Some PLR requires you to use it as is, only adding your name. Other companies allow you to rearrange, edit, and customize it. The best PLR gives you the freedom to make it entirely your own, even passing plagiarism checks.
When you buy the right type of PLR you can use it as research, as the start of a new product, or even as the entire product. But there are some recommendations that will make the process work better overall.
Know Who You’re Buying From
Not all PLR is created equal. It’s best to work only with people you trust when it comes to PLR. There are unscrupulous companies that will steal and sell what they call PLR but it’s actually just plagiarized work that someone created who did not want to sell as PLR. Ask people in your circle of influence where the best places to buy PLR to ensure that you’re getting something legal and well-written.
Consider Where You’re Using It
If you’re using PLR in email, you don’t even have to change it. You can simply cut and paste the content into your autoresponder. This works great when you’re offering free eCourses as a lead magnet. If you’re putting it on your blog, spend the time to edit it and make it your own. But, don’t spend too much time editing because you want to keep it simple.
Know How to Edit the Content
The best way to edit PLR is to change the titles, add your keywords, update sub-headings, rearrange the order of the content and switch out graphics with new ones of your own so that your information product looks different from anyone else’s. Add in your “about” information, front matter, and a table of contents. Don’t forget to add links to products that you’re selling- your own or affiliate products.
Add Something Original
Another thing to do is to add something to it that’s just yours. For example, a cheat sheet, checklist, or workbook to help make the content more useful. Use the PLR as your guide to creating these add-ons. Keep note of what you create because they can also become content upgrades on your website.
You don’t have to do everything yourself. Using PLR is not something that is brand-new for the internet. PLR has been around on some level for as long as people have needed content for their newsletters, magazines, and newspapers. If you think about it even the news uses a type of PLR from the associated press to have something to tell you each night. It’s not unethical and it’s not hard to use. It’ll save you a lot of time and money and it can fill out your content needs when you need it.
Wrap Up and Where to Go from Here
You’ve learned a lot about content creation- how to turn content that you already have into money-making and lead generating information products. As you can see it’s not that hard to deliver amazing information products to your audience.
Let’s do a quick recap of some of the topics we covered.
We talked about why you don’t need to reinvent the wheel, and we went through the basic process of going from an existing content to a finished product. We also covered the topic of how you can work on content for your site and paid products simultaneously and how to dig deeper and be more specific with your info products.
Then, discussed some tips for making “old” content almost unrecognizable in your info products and how to promote the new info product using your existing content.
We discussed how to keep it simple and launch that first product quickly and also how to plan out your content and product launches and where to find ideas for future products. Also, we touched on how to repurpose and bundle your info products to create higher-priced products etc.
In conclusion, take time to reflect on what had the biggest impact on you. What tips and ideas did you find to be the most helpful? Those are the posts that you want to come back to again and again.
Take a few minutes today to reflect on not only how far you’ve come, but more importantly how this guide has influenced you and changed the way you look at creating information products. What have you changed or what will you change as a result?
Would you like more information on this topic? The “Content Creation Bundle” from Piggy Makes Bank includes 6 of their top eBooks on this subject: https://lorenebiz.com/ContentCreationBundle
Ready to purchase some PLR? Take a look at everything that Piggy Makes Bank offers: All The PLR
Not sure? Try some of their Free PLR first.