How to Use PLR Content: Adding Bullet Points and Images

Are you wondering how to use PLR content effectively? If you’re not sure what Private Label Rights (PLR) content is, it’s a powerful shortcut for creating high-quality material—without starting from scratch. While it’s important to review each creator’s terms of use, PLR typically allows you to claim authorship and customize the content however you like.

You can edit it, rewrite it, rebrand it, and repurpose it into a wide range of formats: blog posts, eBooks, online courses, lead magnets, social media content, and more. It’s one of the smartest ways to save time, boost productivity, and get your message out faster.

I’ve been using PLR for years, and I can tell you—it’s a game-changer. But let’s be honest: sometimes, PLR can feel somewhat bland, impersonal and often lacks the spark that makes the content feel engaging.

So let’s learn how to use PLR content effectively.

We’re going to flip the script and turn your PLR from “meh” to magnetic. You’ll learn how to inject personality, polish, and purpose into any PLR piece so it feels fresh, valuable, and unmistakably you. Whether you’re creating a blog post, a digital product, or a full-blown course, I’ll show you how to spice it up, make it personal, and deliver real value.

The first step in working with PLR is to customize it so it aligns with your brand and speaks directly to your audience. That means going beyond surface-level edits—don’t just tweak a few words here and there. Infuse the content with your own voice, insights, and personality. Think about who you’re serving and reshape the message so it resonates with their needs, challenges, and goals.

For example, suppose you’re targeting busy moms interested in healthy living. You could customize the PLR content by adding practical tips for incorporating nutritious meals into a hectic schedule. You could also share a personal account about your own struggles with meal prep or maybe add in some success stories from other moms in your community.

Share your own insights as an expert. Let’s say you’re a fitness coach using PLR content about exercise routines. So let’s talk about how to use PLR content effectively in this situation.  Some examples include adding your own expert insights by explaining the benefits of specific exercises, and how the exercises can be modified for different fitness levels, or you might go through and debunk some common workout myths. By sharing your knowledge and experience, you enhance the credibility and value of your content.

You’ll also want to read through it and change any wording that doesn’t sound like you. In the free guide, “What is PLR and How the Heck Do I use It”  by Piggy Makes Bank it states,  “… Skim the article and start inserting your voice. This doesn’t have to be a big job and you shouldn’t be trying to rewrite each sentence. Instead, think of it as sprinkling a little flavor in the content. If you struggle with changing things too much and spending too much time on this, set yourself a 3-minute timer and get it done before the alert goes off.”

Add Some Subheadings, Bullet Points or Numbers

When revamping PLR content, formatting matters just as much as what you write. You’ll want to break up long paragraphs into shorter, digestible chunks. You can do this by using subheadings, bullet points, and numbered lists to make the content easier to read and navigate. This helps break up long blocks of text, making it easier for readers to scan and absorb key ideas quickly. Numbered steps are especially effective when outlining a process or sequence, while bullet points are great for highlighting features, benefits, or tips.

To maximize their impact, keep each point concise—ideally one sentence—and consider bolding important phrases to draw attention. This simple formatting tweak can turn bland PLR into content that feels organized, actionable, and reader-friendly. Let’s put it into action and use bullet points to sum up what we just said:

✅ Turn long paragraphs into digestible chunks

✅ Use numbers for processes (e.g., “5 Steps to Transform Your PLR”)

✅ Use bullets for features, benefits, or ideas

✅ Keep each point short and punchy—ideally one sentence

✅ Bold key phrases to draw attention

   Add Images and Border  

One of the simplest ways to make your PLR content more exciting is by incorporating relevant, high-quality images. Visuals break up long stretches of text, making your content easier to digest and more appealing to the eye. But beyond aesthetics, images serve a deeper purpose—they help illustrate key concepts, evoke emotion, and create a stronger connection with your audience.

For example, if your PLR content would be on “Tips for Traveling,” you might add some photos of breathtaking landscapes, vibrant street markets, or cozy cafés. These visuals don’t just decorate the page, they transport the reader, making your message more engaging and memorable. Whether you’re working with a blog post, eBook, or digital guide, the right images can reinforce your message and help hold the readers’ attention.

Just be sure to use images that align with your brand and topic and always check licensing if you’re sourcing them online. When done right, visuals can help a lot in turning bland PLR into something that feels fresh and uniquely yours.

Consider adding a border to give your product a clean, framed appearance—like putting your content in a picture frame. It signals attention to detail and makes your document feel more finished and intentional. This subtle framing effect guides the reader’s eyes and keeps their attention centered on the page to improve readability and focus.  You can customize borders to match your brand colors, style, or tone. Whether it’s sleek and minimal or bold and creative, a border can add personality and consistency to your document.

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